National Car Rental Recognized as Best Overall Car Rental Service by Executive Travel Magazine

National’s Emerald Club Named Best Loyalty Program

ST. LOUIS July 15, 2013 National Car Rental was recognized as the best overall car rental service in the travel industry for the second time by Executive Travel readers. National was named “Best Rental Car Company Overall” in the publication’s 2013 Leading Edge Awards, which recognize companies providing the most “innovative, high-quality products” to business travelers. National’s Emerald Club also won the Leading Edge Award for “Best Rental Car Company Loyalty Program.” 

Twenty-six years ago, National revolutionized the car rental industry with the launch of the first comprehensive frequent-renter program – the Emerald Club. Today, the Emerald Club expedites the rental process for members by offering counter bypass as well as access to National’s “Emerald Aisle,” an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car. In addition, Emerald Club members can choose to receive Emerald AlertsSM – emailed communications that include Arrival and Return Alerts, and Drop & GoSM service with convenient eReceipts. 

Last year, National introduced new multilingual, touch-screen kiosks and launched the ONRAMP concierge program. National’s multilingual kiosks are available to customers in English, French, Spanish, German, Italian or Portuguese languages. ONRAMP offers customers the opportunity to use their mobile phones to scan a QR code, located on vehicle windows and key tags, to access information about their rental vehicle’s make and model, connect to geo-targeted websites, such as Yelp and GasBuddy, and take advantage of special National offers. 

“We are honored to receive two 2013 Executive Travel Leading Edge Awards in recognition of our efforts to exceed the expectations of business travelers each and every time they rent with us,” said Rob Connors, who leads National’s brand marketing efforts. “We will continue to focus on and invest in new technologies, programs and products to ensure we provide our customers with the speed, choice and control they have come to expect from National and our Emerald Club.” 

Published by the American Express Publishing Corporation, the leading publisher of luxury lifestyle magazines, Executive Travel surveyed its readers – comprised of global business travelers who take an average of 38 roundtrip airline flights per year– about their business travel experiences in order to identify the 2013 Leading Edge Award winners. The resulting annual list recognizes winners in 34 categories. Other winners of this year’s awards include St. Regis as the number one hotel overall and Delta Air Lines as best domestic airline overall. 

About National Car Rental

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler throughout the world. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. In 2011, Executive Travel magazine recognized National as the top rental car service in the travel industry, honoring the brand with a Leading Edge Award.In addition, the SmarterTravel Editors Choice Award went to Emerald Club in 2010 and 2011 as the “Best Rental Car Loyalty Program.”  National is the “Official Car Rental Company” of the PGA of America. 

St. Louis-based Enterprise Holdings owns and operates the National Car Rental brand in North America. St. Louis-based Enterprise Holdings, through its regional subsidiaries, operates the National Car Rental in North America, along with the Alamo Rent A Car and Enterprise Rent-A-Car brands. Enterprise Holdings and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales – accounted for $15.4 billion in revenue and operated 1.3 million vehicles throughout the world in fiscal 2012. For more information about National, visit or This news release and other National Car Rental announcements are available at the Enterprise Holdings press room.

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Meghan Maguire