Enterprise Now Using VSM Technology to Bring Used Vehicle Inventory Direct to Dealers

New Tablet-based Vehicle Sales Mobile App Puts Virtual Fleet Sales Showroom in Dealers’ Hands

ST. LOUIS (July 15, 2013) – Filling car dealership lots with quality used vehicles just got a whole lot easier. Enterprise Holdings is streamlining its fleet sales with the launch of its Vehicle Sales Mobile (VSM) technology – a new app that gives Enterprise’s more than 400 local account reps a virtual showroom where dealer customers can easily and efficiently shop for and purchase vehicles.

The real-time vehicle search tool provides Enterprise’s local account reps and dealers with immediate access to up-to-date inventory, pricing, mileage and photos. VSM links directly to Enterprise’s vehicle inventory through a single digital interface. The app also streamlines the sales process; when customers are ready to buy, VSM technology enables them to do so on the spot.

“Vehicle Sales Mobile technology allows our local sales team  to bring an efficient sales experience direct to our dealership partners,” said Nate Lattimer, Vice President of Remarketing, Enterprise Holdings, which owns and operates the Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental brands. “It’s a great blend of the latest mobile technology with our unmatched local sales team and friendly, personal touch, and it’s what our dealer partners have come to expect.”

During the app development process, Enterprise gathered data from both its sales team and its dealer customers to determine what information and features would add up to the most effective mobile solution. After a successful pilot program conducted earlier this year, the solution was rolled out to its local sales and account representatives across North America, who are now using VSM technology in their personal meetings with dealers.

“Enterprise’s local sales reps already offered exceptionally attentive service through their local sales reps,” said Scott Hensley, General Manager at Gaffney Buick GMC in Gaffney, South Carolina. “Now it’s even more enjoyable to work with them. We can easily browse through more inventory in greater detail to find the best pre-owned vehicles – and do it with a smaller investment of my team’s valuable time.”

About Enterprise Holdings

Enterprise Holdings and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales – accounted for $15.4 billion in revenue and operated 1.3 million vehicles throughout the world in fiscal 2012. Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world through a global network of more than 8,200 airport and neighborhood locations under the Enterprise Rent-A-CarNational Car Rental and Alamo Rent A Car brands. Its affiliate, Enterprise Fleet Management, provides full-service fleet management to companies and organizations with small- to medium-sized fleets. Other transportation services marketed under the Enterprise brand name include Enterprise CarShareEnterprise RideshareEnterprise Car Sales and Enterprise Commercial Trucks. Enterprise Holdings is the largest car rental company in the world as measured by revenue, fleet and employees. Enterprise Holdings’ annual revenues also place it near the top of the travel industry, exceeding all other rental car companies, and most airlines, cruise lines, hotels, tour operators and online travel agencies. 

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Lisa Martini