Enterprise & National Recognized as J.D. Power 2014 Customer Champions
Enterprise Rent-A-Car, National Car Rental Brands Receive Distinction in U.S.
ST. LOUIS (March 3, 2014) – Enterprise Holdings’ Enterprise Rent-A-Car and National Car Rental brands have been recognized as J.D. Power 2014 Customer Champions. The brands are two of only 50 brands to earn this distinction.
As Customer Service Champions, the Enterprise and National brands join 48 of the highest-performing U.S. brands that deliver service excellence – both within their respective industry and across nine industries measured. To qualify for inclusion on this elite list, brands must excel among the nine industries and 600 brands included in the Customer Champions analysis by J.D. Power. To determine the J.D. Power 2014 Customer Champions, J.D. Power examined five factors, including: people, presentation, process, product and price. The 2014 Champions were identified based on customer feedback, opinions and perceptions gathered primarily from J.D. Power’s syndicated research in 2013.
According to Pamela Nicholson, CEO and president of Enterprise Holdings, “Quality customer service is of the utmost priority for each of our brands and a standard by which we continually evaluate ourselves. Whether in one of our neighborhood locations or at an airport, we are committed to our customers no matter where they need us. This accolade from J.D. Power on behalf of our customers reaffirms these efforts.”
Both the Enterprise and National brands are already renowned for their signature customer service. With more than 5,500 airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, the Enterprise Rent-A-Car brand is known for its extensive network of locations, everyday low rates and outstanding, localized customer service. On the other hand, National Car Rental is the premium car rental brand known for its focus on business travelers and unsurpassed convenience, service and choice offered by its unique Emerald Club loyalty program.
This distinction is further proof of the resurgence of the National brand. Just seven years ago, National’s future looked anything but bright. Then, in 2007, the Taylor family acquired National and its sister brand Alamo Rent A Car. After the acquisition, Enterprise Holdings recommitted to the brand by investing tens of millions of dollars to upgrade facilities and technology and create several new marketing campaigns, ultimately leading to the customer-championing brand recognized today.
In fact, National Car Rental, Enterprise Rent-A-Car and Alamo Rent A Car took the three highest-ranked car rental brand spots in the J.D. Power 2013 North American Rental Car Satisfaction StudySM. The study, which surveyed leisure and business travelers who rented vehicles at North American airports, ranked National Car Rental highest in customer satisfaction, followed, in order, by the Enterprise Rent-A-Car and Alamo Rent A Car brands. This marked the second year that Enterprise Holdings’ car rental brands – National, Enterprise and Alamo – captured the top three spots, and the first time that the brands were the only car rental brands to finish above the industry average.
About Enterprise Holdings
Enterprise Holdings and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales. Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world through a global network under the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. Its affiliate, Enterprise Fleet Management, provides full-service fleet management to companies and organizations with small- to medium-sized fleets. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales and Enterprise Commercial Trucks.