In November 2020, Enterprise Holdings announced the ROAD Forward initiative—a commitment to donate $55 million over five years to organizations dedicated to advancing social and racial equity in the communities where we operate.
At the heart of ROAD Forward are the values that have been part of Enterprise Holdings since its founding—to strengthen our communities, one neighborhood at a time. But now, more than ever, we feel a sense of urgency to ensure a thriving community and wealth of opportunities are available to everyone.
The initiative aims to focus on Respect, Opportunity, Achievement and Diversity (ROAD) by addressing social and racial equity gaps in three key areas—early childhood development, youth health & wellness and career & college preparation. Because when we deepen respect, we expand opportunity. When we expand opportunity, we enable achievement. And when we enable achievement, we unleash the power of diversity in our neighborhoods and workplaces.