Press Release
Enterprise Car Club and Liftshare Launch Revolutionary Car Sharing Offer

Enterprise Car Club and Liftshare Launch Revolutionary Car Sharing Offer

Shared Asset Model Unveiled at 20th Annual CoMoUK Collaborative Mobility Conference

EGHAM (Nov. 13, 2019) – Enterprise Car Club and sharing economy pioneers, Liftshare, have today announced a partnership that will see the two collaborate on a new mobility model that will dramatically improve access to shared vehicles for both car club members and business users.

The ground-breaking partnership was unveiled at the CoMoUK conference in Birmingham.

The partnership will be the first real-world application of an innovative concept dubbed the “Shared Asset Model” (SAM) that means people can share a low emission Enterprise Car Club vehicle, reducing dependency on older, often higher polluting vehicles, and making better use of the 36 million ‘empty’ car seats on the daily commute.

Liftshare and Enterprise are already speaking to a number of private and public sector organisations about introducing the Shared Asset Model.

SAM works on the principle that a car club vehicle is driven to work, shared with a colleague (or colleagues). During the day the car is then available for use either by employees for company travel, removing the need for them to use their own vehicle, or by the general public.

To further increase utilisation, the vehicle is available as an Enterprise Car Club vehicle on a simple pay as you go tariff at weekends and evenings.

The introduction of a supplementary commuter mode (in this instance a brand-new car club vehicle) is a benefit to staff and communities alike where public transport is unable to fill the gaps identified by Liftshare and their Scoping Smart Mobility technology.

This means that vehicles which would have spent the majority of each day parked-up are replaced by fewer, more intensively used alternatives, delivering greater value for clients who use the scheme. A further client incentive is the option of a revenue share derived from commuter journeys in addition to the gains associated with taking single occupancy vehicles off an already congested road network.

The partnership will utilise Liftshare’s Trip Authentication and Smart Parking technologies to ensure the people parking in allocated sharing bays are genuine sharers, allowing easy management of the car park by an organisation’s facilities team.

Speaking at the CoMoUK Conference Oz Choudhri, Head of MaaS, Enterprise Rent-A-Car UK Ltd, said: “Enabling people to share vehicles for their daily commute will play a big role in improving air quality and reducing congestion. By combining the strength of our growing national car club fleet with the exciting technology of Liftshare and working with progressive organisations, we can make this ambition a reality.”

CEO and Founder of Liftshare, Ali Clabburn, said “We’re delighted to be working with fellow forward-thinking global mobility leaders, Enterprise. Their Car Club offering aims to make it the best use of resources, and our collaboration makes it much easier for those assets to be shared, thus increasing the efficiency further.

“Our focus on improving the commute and reducing the amount of single occupancy vehicles can be accelerated when we work with partners like Enterprise and the milestone of saving one billion miles becomes even more achievable.”

About Enterprise

Enterprise Holdings, Inc., manages the largest and most diverse privately-owned fleet in the world through an integrated network of more than 10,000 fully staffed neighbourhood and airport rental locations. This global network of independent regional subsidiaries and franchises also operates the Enterprise Rent-A-Car brand – as well as the National Car Rental and Alamo Rent A Car brands – in 100 countries and territories. Combined, Enterprise Holdings and its affiliate Enterprise Fleet Management, which currently manage more than 2 million vehicles and employ 100,000 worldwide, accounted for $25.9 billion in revenue in fiscal year 2019. In the UK, Enterprise has branches and vehicles within 10 miles of 93% of the UK population (Experian).

Enterprise provides a range of mobility products and services through:

  • Enterprise Rent-A-Car – offers daily rental for private and business use as well as replacement vehicles for the insurance sector. In the UK, the company began operation in 1994 and now operates more than 470 locations across the country and has 5,000+ employees. 
  • Enterprise Car Club – is one of the UK’s largest car clubs, which allows members 24/7 access to vehicles by the hour or more. The range includes vans, electric cars and hybrids, which can be accessed from 100+ branches and more than 1,200 on-street locations in more than 170 cities and communities throughout the UK.
  • Enterprise Flex-E-Rent - supplies a range of cars, light commercial vehicles and HGVs, including refrigerated vehicles and accessible transport under short- and long-term agreements to UK businesses from 24 locations in the UK. 

For more information visit www.enterprise.co.uk

Enterprise Holdings, Inc., manages the largest and most diverse privately-owned fleet in the world through an integrated network of more than 10,000 fully staffed neighbourhood and airport rental locations. This global network of independent regional subsidiaries and franchises also operates the Enterprise Rent-A-Car brand – as well as the National Car Rental and Alamo Rent A Car brands – in 100 countries and territories. Combined, Enterprise Holdings and its affiliate Enterprise Fleet Management, which currently manage more than 2 million vehicles and employ 100,000 worldwide, accounted for $25.9 billion in revenue in fiscal year 2019. In the UK, Enterprise has branches and vehicles within 10 miles of 93% of the UK population (Experian).

Enterprise provides a range of mobility products and services through:

  • Enterprise Rent-A-Car – offers daily rental for private and business use as well as replacement vehicles for the insurance sector. In the UK, the company began operation in 1994 and now operates more than 470 locations across the country and has 5,000+ employees. 
  • Enterprise Car Club – is one of the UK’s largest car clubs, which allows members 24/7 access to vehicles by the hour or more. The range includes vans, electric cars and hybrids, which can be accessed from 100+ branches and more than 1,200 on-street locations in more than 170 cities and communities throughout the UK.
  • Enterprise Flex-E-Rent - supplies a range of cars, light commercial vehicles and HGVs, including refrigerated vehicles and accessible transport under short- and long-term agreements to UK businesses from 24 locations in the UK. 

For more information visit www.enterprise.co.uk

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About Liftshare

Liftshare is the biggest carsharing network in the UK with over 600,000 members sharing 1 million trips every month. They help over 700 corporate clients to encourage staff to travel more sustainably using a suite of products. Having recently won their second Queen’s Award for Innovation for what judges called, “exceptional contributions to the environment,“ Liftshare are on track to have saved over 1 billion miles from UK roads by 2020.


If you would like to know more about the technology and how it could work within your business, contact Liftshare (01603 389321, tellmemore@liftshare.com) for further details.


Learn more at https://business.liftshare.com.

Liftshare is the biggest carsharing network in the UK with over 600,000 members sharing 1 million trips every month. They help over 700 corporate clients to encourage staff to travel more sustainably using a suite of products. Having recently won their second Queen’s Award for Innovation for what judges called, “exceptional contributions to the environment,“ Liftshare are on track to have saved over 1 billion miles from UK roads by 2020.


If you would like to know more about the technology and how it could work within your business, contact Liftshare (01603 389321, tellmemore@liftshare.com) for further details.


Learn more at https://business.liftshare.com.

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