Press Release
Want to be an “Instant Insider”? Tips from Enterprise Help Travelers Maximize their Time in New Places

Want to be an “Instant Insider”? Tips from Enterprise Help Travelers Maximize their Time in New Places

New Survey Shows a Majority of Travelers Cite “Fitting Everything In” As One of their Biggest Travel Challenges

ST. LOUIS (Oct. 25, 2017) – Traveling to a new city and struggling to experience all the “must-do” activities while you’re there? According to new research from Enterprise Rent-A-Car, you’re not alone. Enterprise’s “Instant Insider” survey reveals that more than eight out of 10 travelers cite “fitting everything in when your trip is too short” as one of their biggest travel-related challenges.

The survey also reveals that nearly two out of three (64%) say that when they have a limited amount of time in a new place they don’t always know where to go, and 61 percent feel “pressured” to fit everything in. What’s more, 78 percent of travelers say that when visiting a new city they want “to do the things the locals do.” But, when pressed for time, 67 percent prioritize visiting tourist sites over local hot spots.

“Today, individuals are arguably more pressed for time than ever before, and that impacts most every phase of our lives, including travel. When you have limited time in a new city, how can you ensure you’re doing and experiencing the right things? And who can you turn to for the best advice? These are key questions we wanted to explore in an effort to help travelers everywhere,” said Steve Short, vice president at Enterprise. “Balance definitely appears to be key. Of course, many will want to visit major tourist attractions in new places. However, 72 percent of our survey respondents say that it’s important to go where the locals go. And 93 percent advise leaving time to enjoy the things you discover, versus just the things planned in advance. A good mix of both planned and free time appears to be a winning combination.”

While planning may be key before most getaways, surprisingly, less than half of survey respondents say they create an itinerary. The majority of travelers prepare for their trips by “checking the local weather forecast” (77%) and “checking the internet for recommendations on things to do” (68%). In addition, where people go for travel advice varies based on the timing of their trip. Before a trip, the majority of travelers (60%) seek the counsel of friends and family members, as well as internet review websites (58%). After arrival, hotel staff (53%) are most sought after for advice.

To help travelers navigate some of the nation’s most popular cities, Enterprise has partnered with two well-known influencers who live in those cities and can share their local insider tips. The influencers are country music star Brett Young, originally from Orange County, California, and now residing in Nashville, as well as freestyle hip-hop dancer, entertainer and actor Stephen “tWitch” Boss, who lives in Los Angeles. Brett’s and tWitch’s insider advice about their cities will be posted on the Enterprise Facebook page as well as their own social channels. Additionally, more insider information about other popular travel destinations can be found at www.enterprise.com/pursuits.

Other noteworthy findings from Enterprise’s “Instant Insider” survey include:

Asking for Directions
• When it comes to asking for directions in a new city, age – not gender – is the big dividing line. Nearly four in 10 (39%) millennials and Gen Xers hate having to ask locals for directions; only 20 percent of Boomers indicated that they hate having to ask locals for directions.

Frequency of Leisure Travel
• Nearly two out of three (63%) say they travel for leisure several times a year.

Going Solo? Not so much
• When asked how best to describe their travel style, only 12 percent indicated they are “solo travelers”. Rather, 23 percent describe themselves as "family travelers” and 28 percent say they’re “romantic travelers.”

Blending in With the Locals
• Fifty-six percent of travelers indicated that they like to go to “touristy” places, but don’t want to look like a tourist.

For more information about Enterprise, visit www.enterprise.com.   

About Enterprise

The Enterprise brand – which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise – offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,800 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have – renting, buying or sharing.  

The Enterprise brand – which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise – offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,800 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have – renting, buying or sharing.  

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About Brett Young

Brett Young’s GOLD-certified “soothing, approachable self-titled debut album” (New York Times) (BMLG Records) continues to make a big impression as only one of two Country artists to hit that milestone with albums released this year. His latest offering "Like I Loved You" is quickly rising at Country radio as it recently entered the Top 20 on the Billboard and Mediabase Country Airplay charts. The single follows back-to-back No. 1 smashes, including the PLATINUM-certified “Sleep Without You” and 2X PLATINUM “In Case You Didn’t Know." Young is quickly becoming one of country music’s most reliable new hit makers...” (The Tennessean) and the industry is noticing with ACM Award, Teen Choice Award, CMT Music Awards, CMA Award and AIMP Award nominations. Breaking barriers in the video format as well, he landed in Vevo’s Top 10 Videos of 2017 (so far) with “In Case You Didn’t Know,” surpassing 130 million views and joining the rankings with Zayn and Taylor Swift, Kendrick Lamar and DJ Khaled. As Billboard notes, “... with a full album's worth of music for fans to divulge – and an opening slot on Lady A's tour all summer -- his impact goes beyond the singles.” Fans and critics are also raving about his live show, with The New York Times saying "... Brett Young renders deep feelings with thick polish." 

Brett Young’s GOLD-certified “soothing, approachable self-titled debut album” (New York Times) (BMLG Records) continues to make a big impression as only one of two Country artists to hit that milestone with albums released this year. His latest offering "Like I Loved You" is quickly rising at Country radio as it recently entered the Top 20 on the Billboard and Mediabase Country Airplay charts. The single follows back-to-back No. 1 smashes, including the PLATINUM-certified “Sleep Without You” and 2X PLATINUM “In Case You Didn’t Know." Young is quickly becoming one of country music’s most reliable new hit makers...” (The Tennessean) and the industry is noticing with ACM Award, Teen Choice Award, CMT Music Awards, CMA Award and AIMP Award nominations. Breaking barriers in the video format as well, he landed in Vevo’s Top 10 Videos of 2017 (so far) with “In Case You Didn’t Know,” surpassing 130 million views and joining the rankings with Zayn and Taylor Swift, Kendrick Lamar and DJ Khaled. As Billboard notes, “... with a full album's worth of music for fans to divulge – and an opening slot on Lady A's tour all summer -- his impact goes beyond the singles.” Fans and critics are also raving about his live show, with The New York Times saying "... Brett Young renders deep feelings with thick polish." 

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About Stephen ‘tWitch’ Boss

Born and raised in Montgomery, Alabama, Stephen ‘tWitch’ Boss was always seen dancing. At times when he wasn’t allowed to dance, like at school or church, he would turn to “popping and ticking” (a popular hip-hop style of dance) that earned him the nickname ‘tWitch’. Today, ‘tWitch’ is best known for his appearances as a Mentor and All-Star on “So You Think You Can Dance” (FOX), as the DJ on the daytime talk show “Ellen” (Telepictures), and appearances in such television series and films as “Famous in Love” (Freeform), “Love” (NETFLIX), “Magic Mike XXL”, and the “Step Up” movie franchise. He also appeared in and served as the choreographer for the 2016 film Ghostbusters, directed by Pail Feig. Boss is a member of the Advisory Council for “The Dizzy Feet Foundation” which aims to support, improve, and increase access to dance education for the underprivileged in the United States and was the first dancer to be a Gatorade-endorsed athlete. He has been married to fellow dancer and choreographer Allison Holker since 2014 with whom he welcomed a son, Maddox, in 2016.

 

Born and raised in Montgomery, Alabama, Stephen ‘tWitch’ Boss was always seen dancing. At times when he wasn’t allowed to dance, like at school or church, he would turn to “popping and ticking” (a popular hip-hop style of dance) that earned him the nickname ‘tWitch’. Today, ‘tWitch’ is best known for his appearances as a Mentor and All-Star on “So You Think You Can Dance” (FOX), as the DJ on the daytime talk show “Ellen” (Telepictures), and appearances in such television series and films as “Famous in Love” (Freeform), “Love” (NETFLIX), “Magic Mike XXL”, and the “Step Up” movie franchise. He also appeared in and served as the choreographer for the 2016 film Ghostbusters, directed by Pail Feig. Boss is a member of the Advisory Council for “The Dizzy Feet Foundation” which aims to support, improve, and increase access to dance education for the underprivileged in the United States and was the first dancer to be a Gatorade-endorsed athlete. He has been married to fellow dancer and choreographer Allison Holker since 2014 with whom he welcomed a son, Maddox, in 2016.

 

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Methodology

Enterprise commissioned an online survey of 1,007 Americans aged 25 and older to explore attitudes toward travel, including strategies for finding hidden gems and making the best use of limited trip time. Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated. 

Enterprise commissioned an online survey of 1,007 Americans aged 25 and older to explore attitudes toward travel, including strategies for finding hidden gems and making the best use of limited trip time. Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated. 

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