Press Release
Culture and Communication Drive Success at North Ayrshire Car Club

Culture and Communication Drive Success at North Ayrshire Car Club

North Ayrshire Council is celebrating a successful first 18 months of its car club service after recording huge reductions in CO2 emissions and a surge in membership.

The programme is operated by Enterprise Car Club, which has been helping the council develop and pilot potential business travel facilities.  According to the council, utilising the car club and shifting business away from grey fleet has resulted in a 37% reduction in CO2 emissions, or 9.1 tonnes of CO2 annually.

A significant communications programme a month ahead of the launch saw 250 employees sign up in advance. The appeal of the car club continues to grow with more than 500 members currently. These vehicles are now in constant use and are travelling almost 11,000 miles every month.

Last year, Enterprise Car Club added three electric vehicles owned by the council to the original eight vehicles provided. These are all fully equipped with advanced technology to enable rapid access and monitoring of usage.

Earlier this month, the council responded to increasing demand by adding another three new cars to the programme.

Councillor Jim Montgomerie, Cabinet Member for Place, said: “As a council we are forward-thinking and innovative in our approach to tackling environmental issues.

“Over the past three years, the council has delivered a series of programmes to improve sustainability and tackle climate change. Our recycling rate is one of the best in Scotland, while we have saved 11,000 tonnes of CO2 by replacing 7,000 street lights with LEDs.

“There is a whole lot more being done across the Council and our pilot programme with Enterprise Car Club is one of them. We are delighted that it has proved so successful since it was introduced in November 2015.”

Usage policy for the council vehicles was set to eliminate common employee issues, in particular the early and late drop-offs at the office that could make the car club inconvenient for people who live further away.

As a result, cars can be taken home overnight for early-morning meetings or brought back to base the following morning at each employee’s convenience.

The council is currently piloting the programme and looking at the potential of making permanent arrangements for business miles.

Councillor Jim Montgomerie continues: “We were spending approximately £1.2 million on business miles and that simply needed to change.  

“The scheme is about changing the mind-set of our staff and making it the norm for employees to book car club vehicles for meetings.

“Using your own car and claiming mileage should become the exception to the rule.  The car pool scheme saves the Council money, reduces our carbon footprint and is really positive for staff. It allows them to leave their own car at home which takes away all the hassles of traffic, parking and minimises the wear and tear on their car.

“The scheme has worked very well and the message is getting across to our staff. The feedback from staff using the scheme is always positive. We are always looking at ways to develop it further.”

Paul McCorkell, Enterprise’s Regional Business Development Manager for Scotland and Northern Ireland, said: “The success of an employee car club is entirely dependent on culture.  Everyone has to understand the bigger picture and what the club can deliver in terms of real impact. It isn’t change for its own sake.

“While cost saving is a factor, there are other benefits such as a reduction in mileage and CO2 emissions. North Ayrshire Council is a great example of a car club that right from the start has focused on engaging the employees. This is why it has been such a success.”

About Enterprise Rent-A-Car

In the UK, Enterprise Rent-A-Car is a specialist in providing replacement vehicles and courtesy cars, which are relied upon in the event of an accident. Enterprise, with more than 7,200 offices in the UK, Germany, Ireland, France, Spain, the United States and Canada, also offers daily and weekend rental for private or business use.

St. Louis-based Enterprise Holdings, the largest car rental service provider in the world, operates the Enterprise Rent-A-Car brand through its regional subsidiaries. Enterprise started in the UK in 1994 and has rapidly expanded. Currently operating more than 420 locations across the UK, with over 4,500 employees, three quarters of the UK population are within five miles of an Enterprise location.

For more information about Enterprise, visit www.enterprise.co.uk.  

In the UK, Enterprise Rent-A-Car is a specialist in providing replacement vehicles and courtesy cars, which are relied upon in the event of an accident. Enterprise, with more than 7,200 offices in the UK, Germany, Ireland, France, Spain, the United States and Canada, also offers daily and weekend rental for private or business use.

St. Louis-based Enterprise Holdings, the largest car rental service provider in the world, operates the Enterprise Rent-A-Car brand through its regional subsidiaries. Enterprise started in the UK in 1994 and has rapidly expanded. Currently operating more than 420 locations across the UK, with over 4,500 employees, three quarters of the UK population are within five miles of an Enterprise location.

For more information about Enterprise, visit www.enterprise.co.uk.  

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