Press Release
Enterprise Rent-A-Car Partners with Live Nation to Bring Fans More Access to their Favorite Music, Artists and Concert Experiences

Enterprise Rent-A-Car Partners with Live Nation to Bring Fans More Access to their Favorite Music, Artists and Concert Experiences

Partnership Underscores the Brand’s Efforts to More Closely Align with its Customers’ Passions

ST. LOUIS – (Nov. 1, 2016) – Enterprise today announced that it has entered into a multi-year agreement to become an Official Partner of Live Nation, the world's leading live entertainment company.

Through this marketing partnership, Enterprise will soon begin rolling out exclusive video content, curated by Live Nation, featuring popular artists and bands. As part of each video, musicians will share personal stories, such as road trip tips or their favorite scenic tour stops. The videos will be published on both Enterprise’s and Live Nation’s owned digital properties.

Additionally, Enterprise will have a presence in 36 of Live Nation’s owned and/or operated amphitheater venues, 39 of the company’s owned and/or operated club/theater venues and will also advertise across Live Nation’s digital network. Fans will be offered transportation options for live event-related road trips, as well as rental discount promotions to make it even easier for individuals to travel to live concerts and events.

The news comes on the heels of a recently announced brand positioning campaign by Enterprise that highlights transportation offerings, which includes renting, buying and sharing. As part of the campaign, Enterprise is implementing a content marketing strategy aimed at reaching consumers on a more emotional level by tapping into their passions. The brand’s customers rank music among one of the things they are most passionate about.

“Our research tells us that music remains a very important part of our customers’ lives,” said Lee Broughton, vice president, Enterprise North American Brand Marketing. “Music moves all of us in very personal and emotional ways. Through our partnership with Live Nation, we are excited to bring fans ever closer to the songs and artists they love most. This exclusive video content is going to be ‘must watch’ material for music fans. We’re amped to be bringing them personal stories from their favorite artists that they can’t get anywhere else.”

“Live Nation has a proven track record when it comes to driving fans closer to the music and artists they love,” said Russell Wallach, president of Media & Sponsorship at Live Nation. “Through our unique approach to storytelling, and innovative products, we will deliver the Enterprise customer a personalized music experience they won’t want to miss.”

For more information about Enterprise, visit https://www.enterprise.com.  

About Enterprise

The Enterprise brand – which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise – offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,600 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have – renting, buying or sharing. 

The Enterprise brand – which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise – offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,600 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have – renting, buying or sharing. 

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