Press Release
National Car Rental Unveils New TV Spots, Digital Shorts for “Go Like A Pro” Advertising Campaign Featuring Patrick Warburton

National Car Rental Unveils New TV Spots, Digital Shorts for “Go Like A Pro” Advertising Campaign Featuring Patrick Warburton

Actor is “Lovin’ Every Minute of It” with the Band Loverboy in New Ad Promoting National’s Speed, Choice and Control

ST. LOUIS (Sept. 8, 2016) – National Car Rental will reveal three new television commercials and several digital videos featuring TV and film actor Patrick Warburton as part of its “Go Like A Pro” advertising campaign. The campaign highlights National’s commitment to providing time-sensitive frequent airport travelers with unmatched control throughout their rental experience. The new ads and videos showcase Warburton as the ultimate “control enthusiast” business traveler who likes to maintain control at all times.

The first of the new 30-second ads – set to air this Sunday during the kickoff of NFL Sunday Night Football – teams Patrick Warburton with the band Loverboy in a spot called “Lovin’ Every Minute of It” to hilariously promote the benefits of National’s Emerald Club membership, where on average, four out of every five U.S. rentals result in a free upgrade. The remaining two spots will feature Warburton controlling his own self-appendectomy in “Smooth Operator” and exhibiting the same business-like control over his leisure travel in “Suits Me.”

“Our ‘Go Like A Pro’ advertising campaign uses humor to address the lack of control frequently felt by travelers at the airport,” said Rob Connors, vice president of brand marketing at National Car Rental. “By pushing the comedic envelope in these new ads, we’re leveraging Patrick Warburton’s portrayal of the ultimate ‘control enthusiast’ to remind business travelers that National offers unparalleled control over their rental experience as well as frequent free upgrades.”

Best known for his portrayal of Puddy on the Emmy-winning series "Seinfeld," Warburton will next be seen starring as Lemony Snicket in the highly-anticipated new Netflix series “A Series of Unfortunate Events,” based on the popular children’s novels. He recently starred in NBC’s “Crowded,” and for seven seasons starred in the CBS series “Rules of Engagement.” As one of Hollywood’s most popular voiceover artists, Warburton has voiced such memorable characters as Joe Swanson on FOX’s hit comedy "Family Guy," Kronk in “The Emperor’s New Groove,” Ken from “Bee Movie” and the title character of "Buzz Lightyear of Star Command."

As part of the campaign, National also will launch a new series of digital shorts. In several of the videos, Warburton’s “control enthusiast” encourages viewers to “control the pre-roll” by actually skipping his digital advertisements – drawing a parallel to National‘s Emerald Club loyalty program where members have the “control” to skip the rental counter and select their own vehicles from the rental lot.
Originally launched in January 2011 and enhanced with the addition of Warburton in 2014, National’s “Go Like A Pro” advertising campaign promotes the brand’s expertise in helping road warriors efficiently navigate their frequent travels. The creative for the campaign was developed by Cannonball Advertising and the advertisements were placed by PHD.

For more information on National Car Rental, visit www.nationalcar.com.
 

About National Car Rental

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National – which launched the car rental industry’s first comprehensive frequent-renter program – further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National’s “Emerald Aisle,” an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car. National has been recognized as a J.D. Power 2014 Customer Champion, and Executive Travel magazine recognized the company for the second time as the top rental car service in the travel industry, honoring National with a 2013 “Leading Edge Award.” For more information about National, visit www.nationalcar.com, www.facebook.com/NationalCarRental or follow @NationalPro on Twitter. 

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National – which launched the car rental industry’s first comprehensive frequent-renter program – further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National’s “Emerald Aisle,” an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car. National has been recognized as a J.D. Power 2014 Customer Champion, and Executive Travel magazine recognized the company for the second time as the top rental car service in the travel industry, honoring National with a 2013 “Leading Edge Award.” For more information about National, visit www.nationalcar.com, www.facebook.com/NationalCarRental or follow @NationalPro on Twitter. 

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