Press Release
Enhanced “Cash-In Club” Loyalty Program Rolls Out for Travel Agent Partners

Enhanced “Cash-In Club” Loyalty Program Rolls Out for Travel Agent Partners

ST. LOUIS (April 15, 2016)Enterprise Holdings Inc., the world’s largest car rental service provider, has restructured its “Cash-In Club” loyalty rewards program to give travel agents a better user experience and new opportunities to earn incentives. In addition to a fully rebranded website that’s optimized for mobile use, Cash-In Club members also can enjoy new rewards opportunities via email, as well as a new spring promotion.

Enterprise Holdings operates more than 9,000 fully staffed Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car locations through an integrated global network of regional subsidiaries and independent franchises. This extensive network coupled with the company’s award-winning service makes Enterprise Holdings a particularly attractive car rental partner for travel agents.

“The enhanced Cash-In Club rewards program is our way of saying thank you to our loyal North American travel agent partners who choose Enterprise, National and Alamo for their clients’ car rental needs,” said Jeff Coggin, assistant vice president of travel agency sales for Enterprise Holdings Inc. “With richer rewards opportunities and an improved online user experience, we’ve made it faster and simpler for agents who join Cash-In Club to earn rewards.”

Recently, all three Enterprise Holdings’ brands earned prestigious honors for industry-leading customer service. Enterprise and National tied for the highest customer experience score among car rental companies in the 2016 Temkin Experience Ratings, and Enterprise and Alamo took home Platinum and Gold, respectively, in MONEY Magazine’s Best in Travel Awards 2016. In addition, Enterprise Rent-A-Car was selected as the top car rental provider in Trip Advisor’s 2016 Travelers’ Choice Favorites Awards.

How to Earn Points

Now through the end of May, Cash-In Club members can take advantage of promotional rewards that include:

  • 10x points on weekend rentals
  • 5x points on rentals booked in the U.K., France, Spain, Ireland or Germany
  • Double points on all other qualifying rentals

All members will continue to earn points on qualifying rentals, and agents signed up to receive promotional emails will get updates every few weeks about new earning opportunities. Agents can manage email preferences within their online profiles.

Even though there are new ways to earn, Cash-In Club maintains its straightforward approach to rewards. Members receive one Cash-In Club point for every day of every qualified rental (up to 14 consecutive rental days) with Enterprise, National or Alamo. Cash-In Club points can then be redeemed for Visa® Prepaid Cards, allowing travel agents to spend points in a personal and meaningful way.

For membership and enrollment information, travel agents can visit www.cashinclub.com.

About Enterprise Holdings

Enterprise Holdings – through its integrated global network of regional subsidiaries and independent franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. The company and its affiliate, Enterprise Fleet Management, together offer a total transportation solution, including extensive car rental and car sharing services, truck rental, corporate fleet management and retail car sales. Combined, these businesses accounted for $19.4 billion in revenue, employed more than 93,000 and owned 1.7 million vehicles throughout the world in fiscal year 2015.

Enterprise Holdings currently is ranked as one of America's Largest Private Companies. Furthermore, if it were publicly traded, Enterprise Holdings would rank on Fortune's list of the 500 largest American public companies. In addition, Enterprise Holdings not only accounts for the largest airport market share in the U.S., but its domestic rental fleet also is one of the newest in the industry. The company's affiliate, Enterprise Fleet Management, provides full-service fleet management to companies, government agencies and organizations operating medium-sized fleets of 20 or more vehicles, as well as those seeking an alternative to employee reimbursement programs. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales, Enterprise Truck Rental, Exotic Car Collection by Enterprise, Zimride by Enterprise, Motorcycle Rental by Enterprise and Enterprise Flex-E-Rent. For more information about Enterprise Holdings, visit www.enterpriseholdings.com.

This press release and car rental industry news are available in the Enterprise Holdings Press Room.

Enterprise Holdings – through its integrated global network of regional subsidiaries and independent franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. The company and its affiliate, Enterprise Fleet Management, together offer a total transportation solution, including extensive car rental and car sharing services, truck rental, corporate fleet management and retail car sales. Combined, these businesses accounted for $19.4 billion in revenue, employed more than 93,000 and owned 1.7 million vehicles throughout the world in fiscal year 2015.

Enterprise Holdings currently is ranked as one of America's Largest Private Companies. Furthermore, if it were publicly traded, Enterprise Holdings would rank on Fortune's list of the 500 largest American public companies. In addition, Enterprise Holdings not only accounts for the largest airport market share in the U.S., but its domestic rental fleet also is one of the newest in the industry. The company's affiliate, Enterprise Fleet Management, provides full-service fleet management to companies, government agencies and organizations operating medium-sized fleets of 20 or more vehicles, as well as those seeking an alternative to employee reimbursement programs. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales, Enterprise Truck Rental, Exotic Car Collection by Enterprise, Zimride by Enterprise, Motorcycle Rental by Enterprise and Enterprise Flex-E-Rent. For more information about Enterprise Holdings, visit www.enterpriseholdings.com.

This press release and car rental industry news are available in the Enterprise Holdings Press Room.

Show More
Press Contact

Report Inquiries

reporterinquiries@ehi.com