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Enterprise opened its first European rental office in Reading, England in 1994. Today, Enterprise Holdings operates its Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands in the UK through a network of nine independent regional subsidiaries. This network operates more than 450 fully staffed airport and neighborhood locations and maintains and operates a fleet exceeding 90,000 vehicles. 

Other transportation services marketed under the Enterprise brand in the UK include Enterprise Flex-E- Rent, Enterprise Car Club and Exotic Car Collection

Economic Impact & Employment

In total, Enterprise Holdings’ economic impact in the UK is approximately £1.3 billion, with more than £358 million in payroll and business-related expenses, vehicle purchases in the local market in excess of £958 million and more than £45 million in local and provincial taxes. 

Enterprise is a member of the MSDUK, the UK’s leading nonprofit membership organization driving inclusive procurement, and WEConnect International, a global network that connects women-owned businesses to qualified buyers around the world. This underscores Enterprise’s commitment to maintaining a diverse supplier base, as outlined in the Enterprise Holdings Supplier Diversity Program.

Enterprise’s UK car rental and car sharing network, which employs over 4,500 people, is a recognized leader in diversity as an employer of choice. In 2017, the provider was recognized as a top 50 Employer for Women by The Times for the 12th consecutive year, and received the RMP’s National Undergraduate Employability Award for Best Diversity in Work Experience.

Enterprise also was named a top undergraduate employer by RateMyPlacement, the UK’s leading resource for career-conscious students seeking work experience, in 2017. 

Founding Values

Enterprise Holdings’ founding values and guiding principles together provide a strategic platform for its global corporate responsibility efforts, including donations to UK charities totaling nearly £1.2 million in 2017.

In addition, the Enterprise Rent-A-Car Foundation’s program aimed at fighting hunger – called Fill Your Tank® – is expanding the work of local food banks, including FareShare in the UK.

As part of the Enterprise 50 Million Tree Pledge, the foundation also is funding the planting of 50 million trees throughout the U.S., Canada, France, Germany, Spain and the U.K. Working with the Woodland Trust, more than 850,000 trees have been planted to date in Scotland, Northwest England, Northern Ireland and Wales.

The Enterprise Rent-A-Car Foundation also has funded the planting of eight urban roundabouts – including a floral meadow on Sheffield’s Park Square – to make these busy intersections more colorful, calming and ecologically sustainable. View a video of the initial Sheffield Park Square plantings here.  


Enterprise Rent-A-Car is also the Official Partner of the UEFA Europa League, one of UEFA’s most prestigious European club football competitions.