• 1957

    With seven cars and a hunch that customers will embrace the novel concept of leasing automobiles, Jack Taylor founds Executive Leasing Company in St. Louis on Feb. 1, 1957.

  • 1969

    Jack and his team decide to expand beyond St. Louis. Unable to use the Executive name in some markets, Jack re-christens his growing operation "Enterprise" in honor of the aircraft carrier aboard which he served as a decorated WWII Hellcat pilot in World War II.

  • 1974

    Enterprise starts a new program that provides customers with a free ride to the rental office. The service leads to Enterprise's well-known "We'll Pick You Up" tradition.

  • 1980

    Enterprise opens its National Reservation Center, allowing customers to call a toll-free number to reserve Enterprise vehicles nationwide. The company's fleet reaches 6,000 rental vehicles.

  • 1992

    Enterprise surpasses $1 billion in annual revenues and nearly 10,000 employees in its work force. Enterprise's leasing division becomes Enterprise Fleet Services, focusing on serving businesses with small- to mid-sized fleets.

  • 1994

    Enterprise opens its first European rental office in Reading, England, on Sept. 23, 1994.

  • 1997

    Enterprise Rent-A-Car registers the "Virtual Car" and “We’ll Pick You Up” phrases with the U.S. Patent and Trademark Office. Enterprise also registers its “Wrapped Car” design the same year.

  • 2004

    Enterprise operates more than 6,000 offices in the U.S., Canada, the U.K., Ireland, and Germany. In the U.S., it has locations within 15 miles of 90 percent of the entire population. The company has 600,000 rental car and 135,000 Fleet Management vehicles in service. The company surpasses $7 billion in annual revenue.

  • 2007

    Enterprise celebrates its 50th anniversary. Bestselling author Kirk Kazanjian releases his book, "Exceeding Customer Expectations," highlighting Enterprise Rent-A-Car's successful approach to building lifetime customers. Enterprise announces its sustainability program. The Taylor family acquires the National Car Rental and Alamo Rent A Car brands.

  • 2010

    Enterprise plants its 5-millionth tree as part of the 50 Million Tree Pledge, a partnership between Enterprise, the Arbor Day Foundation and the U.S. Forest Service. For the fifth consecutive year since the program's launch, 1 million trees were planted in national forests across the globe.

  • 2016

    Enterprise Holdings acquires vRide, a vanpooling company that has been serving U.S. commuters for almost 40 years while also providing American business leaders one of the most resourceful, efficient and sustainable transportation solutions available.

  • 1962

    Jack listens to his customers and hears that they need to rent cars while theirs are in the shop. Executive Leasing Co. adds a rental car business division with a fleet of 17 vehicles. The company also starts a Car Sales division.

  • 1970

    Enterprise realizes that the best growth opportunities are with hometown renters. While the rest of the industry competes at the edge of America's runways, Jack takes the company into neighborhoods — where customers live and work.

  • 1977

    vRide, a service of Enterprise Rideshare, starts operations and is acquired by Enterprise Rideshare in 2016. Over four decades, the service grows to serve commuters in more than 100 urbanized areas across the U.S., helping to provide flexible commuting options that benefit consumers and businesses alike.

  • 1989

    The company's name changes from Enterprise Leasing to Enterprise Rent-A-Car to reflect the enormous growth of its rental car business. Enterprise has more than 500 locations and more than 50,000 rental vehicles.

  • 1993

    Enterprise opens its first international office in Windsor, Canada, on Feb. 3, 1993. By this time the company has more than 200,000 rental vehicles and 1,500 locations.

  • 1995

    Enterprise opens its first on-airport rental location at the Denver International Airport. The company has more than $2 billion in annual revenue and operates more than 250,000 rental vehicles.

  • 1999

    Enterprise surpasses the half-million-vehicles mark in its rental and leasing fleet and 4,000 locations worldwide. The company opens its first Rent-A-Truck location (now known as Commercial Trucks).

  • 2005

    Enterprise opens its 200th airport location, in Philadelphia. The company has more than $8 billion in annual revenue.

  • 2009

    Enterprise Holdings is created as the parent corporation for its growing portfolio of car rental and transportation services, including the Alamo Rent A Car, National Car Rental and Enterprise Rent-A-Car brands.

  • 2012

    Enterprise begins combining retail and commercial carsharing operations under the "Enterprise CarShare" name as an extension of its neighborhood car rental network and a way to deliver the daily rental experience through automated technology.

  • 1957

    With seven cars and a hunch that customers will embrace the novel concept of leasing automobiles, Jack Taylor founds Executive Leasing Company in St. Louis on Feb. 1, 1957.

  • 1962

    Jack listens to his customers and hears that they need to rent cars while theirs are in the shop. Executive Leasing Co. adds a rental car business division with a fleet of 17 vehicles. The company also starts a Car Sales division.

  • 1969

    Jack and his team decide to expand beyond St. Louis. Unable to use the Executive name in some markets, Jack re-christens his growing operation "Enterprise" in honor of the aircraft carrier aboard which he served as a decorated WWII Hellcat pilot in World War II.

  • 1970

    Enterprise realizes that the best growth opportunities are with hometown renters. While the rest of the industry competes at the edge of America's runways, Jack takes the company into neighborhoods — where customers live and work.

  • 1974

    Enterprise starts a new program that provides customers with a free ride to the rental office. The service leads to Enterprise's well-known "We'll Pick You Up" tradition.

  • 1977

    vRide, a service of Enterprise Rideshare, starts operations and is acquired by Enterprise Rideshare in 2016. Over four decades, the service grows to serve commuters in more than 100 urbanized areas across the U.S., helping to provide flexible commuting options that benefit consumers and businesses alike.

  • 1980

    Enterprise opens its National Reservation Center, allowing customers to call a toll-free number to reserve Enterprise vehicles nationwide. The company's fleet reaches 6,000 rental vehicles.

  • 1989

    The company's name changes from Enterprise Leasing to Enterprise Rent-A-Car to reflect the enormous growth of its rental car business. Enterprise has more than 500 locations and more than 50,000 rental vehicles.

  • 1992

    Enterprise surpasses $1 billion in annual revenues and nearly 10,000 employees in its work force. Enterprise's leasing division becomes Enterprise Fleet Services, focusing on serving businesses with small- to mid-sized fleets.

  • 1993

    Enterprise opens its first international office in Windsor, Canada, on Feb. 3, 1993. By this time the company has more than 200,000 rental vehicles and 1,500 locations.

  • 1994

    Enterprise opens its first European rental office in Reading, England, on Sept. 23, 1994.

  • 1995

    Enterprise opens its first on-airport rental location at the Denver International Airport. The company has more than $2 billion in annual revenue and operates more than 250,000 rental vehicles.

  • 1997

    Enterprise Rent-A-Car registers the "Virtual Car" and “We’ll Pick You Up” phrases with the U.S. Patent and Trademark Office. Enterprise also registers its “Wrapped Car” design the same year.

  • 1999

    Enterprise surpasses the half-million-vehicles mark in its rental and leasing fleet and 4,000 locations worldwide. The company opens its first Rent-A-Truck location (now known as Commercial Trucks).

  • 2004

    Enterprise operates more than 6,000 offices in the U.S., Canada, the U.K., Ireland, and Germany. In the U.S., it has locations within 15 miles of 90 percent of the entire population. The company has 600,000 rental car and 135,000 Fleet Management vehicles in service. The company surpasses $7 billion in annual revenue.

  • 2005

    Enterprise opens its 200th airport location, in Philadelphia. The company has more than $8 billion in annual revenue.

  • 2007

    Enterprise celebrates its 50th anniversary. Bestselling author Kirk Kazanjian releases his book, "Exceeding Customer Expectations," highlighting Enterprise Rent-A-Car's successful approach to building lifetime customers. Enterprise announces its sustainability program. The Taylor family acquires the National Car Rental and Alamo Rent A Car brands.

  • 2009

    Enterprise Holdings is created as the parent corporation for its growing portfolio of car rental and transportation services, including the Alamo Rent A Car, National Car Rental and Enterprise Rent-A-Car brands.

  • 2010

    Enterprise plants its 5-millionth tree as part of the 50 Million Tree Pledge, a partnership between Enterprise, the Arbor Day Foundation and the U.S. Forest Service. For the fifth consecutive year since the program's launch, 1 million trees were planted in national forests across the globe.

  • 2012

    Enterprise begins combining retail and commercial carsharing operations under the "Enterprise CarShare" name as an extension of its neighborhood car rental network and a way to deliver the daily rental experience through automated technology.

  • 2016

    Enterprise Holdings acquires vRide, a vanpooling company that has been serving U.S. commuters for almost 40 years while also providing American business leaders one of the most resourceful, efficient and sustainable transportation solutions available.