1940s, 50s & 60s
  • 1947
  • 1957
  • 1962
  • 1966
  • 1969
  • previous 1947 Next

    National Car Rental is founded when a group of 24 independent car rental operations with 800 vehicles and 60 locations come together.  

  • previous 1957 Next

    With seven cars and a hunch that customers will embrace the novel concept of leasing automobiles, Jack Taylor founds Executive Leasing Company in St. Louis on Feb. 1, 1957.

  • previous 1962 Next

    Jack listens to his customers and hears that they need to rent cars while theirs are in the shop. Executive Leasing Co. adds a rental car business division with a fleet of 17 vehicles. The company also starts a Car Sales division.

  • previous 1966 Next

    National is among the first rental car companies to bring computers into daily reservation operations.

  • previous 1969 Next

    Jack and his team decide to expand beyond St. Louis. Unable to use the Executive name in some markets, Jack re-christens his growing operation "Enterprise" in honor of the aircraft carrier aboard which he served as a decorated WWII Hellcat pilot in World War II.

1970s & 80s
  • 1970
  • 1974
  • 1974
  • 1977
  • 1980
  • 1985
  • 1987
  • 1989
  • previous 1970 Next

    Enterprise realizes that the best growth opportunities are with hometown renters. While the rest of the industry competes at the edge of America's runways, Jack takes the company into neighborhoods — where customers live and work.

  • previous 1974 Next

    Enterprise starts a new program that provides customers with a free ride to the rental office. The service leads to Enterprise's well-known "We'll Pick You Up" tradition.

  • previous 1974 Next

    Alamo Rent A Car is founded with four locations in Florida, pioneering the concept of unlimited free mileage.

  • previous 1977 Next

    vRide, now a service of Commute with Enterprise, starts operations. Over four decades, the service grows to serve commuters in more than 100 urbanized areas across the U.S., helping to provide flexible commuting options that benefit consumers and businesses alike.

  • previous 1980 Next

    Enterprise opens its toll-free reservation center, allowing customers to call and reserve rental vehicles nationwide. The company's fleet reaches 6,000 rental vehicles.

  • previous 1985 Next

    Alamo introduces a new customized rental agreement – which was the size of an airline ticket – and Instant Alamo Rent A Car, a program that stores travelers’ individual rental information.

  • previous 1987 Next

    National Car Rental introduces Emerald Club, a frequent renter program which provides members with an expedited rental process and counter bypass.

  • previous 1989 Next

    Enterprise Leasing changes its name to Enterprise Rent-A-Car to reflect the enormous growth of its rental car business. Enterprise has more than 500 locations and more than 50,000 rental vehicles.

  • 1990
  • 1990
  • 1991
  • 1992
  • 1993
  • 1994
  • 1994
  • previous 1990 Next

    Enterprise Rent-A-Car begins using “Wrapped Car” design for the first time.

  • previous 1990 Next

    Alamo revolutionizes collision damage waivers by introducing price and coverage options for all renters.

  • previous 1991 Next

    Jack Taylor's son, Andy Taylor, is named CEO.

  • previous 1992 Next

    Enterprise reaches $1 billion in annual revenues and nearly 10,000 employees in its workforce. Enterprise's leasing division becomes Enterprise Fleet Services, focusing on serving businesses with small- to mid-sized fleets.

  • previous 1993 Next

    Enterprise opens its first international office in Windsor, Canada, on Feb. 3, 1993. By this time the company has more than 200,000 rental vehicles and 1,500 locations.

  • previous 1994 Next

    Enterprise opens its first European rental office in Reading, England, on Sept. 23, 1994.

  • previous 1994 Next

    Enterprise Rideshare – now Commute with Enterprise – is founded as an alternative commuting solution that has become one of the largest vanpool operations in the nation.

  • 1995
  • 1995
  • 1997
  • 1998
  • 1999
  • previous 1995 Next

    Enterprise opens its first on-airport rental location at the Denver International Airport. The company has more than $2 billion in annual revenue and operates more than 250,000 rental vehicles.

  • previous 1995 Next

    Alamo offers customers real-time Internet booking capabilities.

  • previous 1997 Next

    Enterprise Rent-A-Car registers the "Virtual Car" and “We’ll Pick You Up” phrases with the U.S. Patent and Trademark Office. Enterprise also registers its “Wrapped Car” design the same year.

  • previous 1998 Next

    After using “ECAR” for four years, Enterprise Rent-A-Car registers the mark with the U.S. Patent and Trademark office.

  • previous 1999 Next

    Enterprise surpasses the half-million-vehicle mark in its rental and leasing fleet and 4,000 locations worldwide. The company opens its first Rent-A-Truck location (now known as Enterprise Truck Rental).

  • 2002
  • 2004
  • 2005
  • 2005
  • 2006
  • 2006
  • 2007
  • 2009
  • previous 2002 Next

    Alamo launches a partnership with Walt Disney World Resort and Disneyland Resort, making it the Official Rental Car of the most frequented tourist attraction in North America.

  • previous 2004 Next

    Enterprise operates more than 6,000 offices in the U.S., Canada, the U.K., Ireland, and Germany. In the U.S., it has locations within 15 miles of 90 percent of the entire population. The company has 600,000 rental car and 135,000 Fleet Management vehicles in service. The company surpasses $7 billion in annual revenue.

  • previous 2005 Next

    Alamo offers online check-ins.

  • previous 2005 Next

    Enterprise opens its 200th airport location, in Philadelphia. The company has more than $8 billion in annual revenue.

  • previous 2006 Next

    Exotic Car Collection by Enterprise begins operations.

  • previous 2006 Next

    Enterprise announces the 50 Million Tree Pledge in partnership with the Arbor Day Foundation and the U.S. Forest Service. This marks Enterprise’s commitment to planting 50 million trees over 50 years, at the cost of $50 million.

  • previous 2007 Next

    Enterprise celebrates its 50th anniversary. Bestselling author Kirk Kazanjian releases his book, "Exceeding Customer Expectations," highlighting Enterprise Rent-A-Car's successful approach to building lifetime customers. Enterprise announces its sustainability program. The Taylor family acquires the National Car Rental and Alamo Rent A Car brands.

  • previous 2009 Next

    Enterprise Holdings Inc. is created as a holding company for its growing portfolio of car rental and transportation services, including the Alamo, National and Enterprise brands.

  • 2011
  • 2012
  • 2012
  • 2012
  • 2013
  • 2013
  • 2013
  • previous 2011 Next

    Enterprise Rent-A-Car launches “The Enterprise Way,” its first television advertising campaign featuring employees. The campaign includes Enterprise team members at branch offices, highlighting in their own words the brand’s renowned customer service, culture and heritage.

  • previous 2012 Next

    National is named an Official Partner and Official Rental Car of the PGA of America.

  • previous 2012 Next

    Enterprise Holdings further expands its European presence with its acquisition of Citer and Atesa car rental brands and enters the car rental market in China through a strategic investment in eHi Auto Services.

  • previous 2012 Next

    Enterprise begins combining retail and commercial carsharing operations under the "Enterprise CarShare" name as an extension of its neighborhood car rental network and a way to deliver the daily rental experience through automated technology.

  • previous 2013 Next

    Pam Nicholson is promoted to CEO of Enterprise Holdings. Nicholson is the first non-Taylor family member to hold that title.

  • previous 2013 Next

    Alamo expands Latin American-Caribbean footprint, entering Uruguay, Tortola, Belize, Peru, and Turks and Caicos.

  • previous 2013 Next

    Enterprise purchases web-based service Zimride. Today, Zimride by Enterprise is the largest web-based ride-matching and carpooling network in North America.

  • 2015
  • 2016
  • 2016
  • 2016
  • 2017
  • previous 2015 Next

    Enterprise Holdings reacquires rights to operate the National and Alamo brands throughout Europe, the Middle East, and Africa, and also adds new franchises in Sweden, Norway, Romania, Albania, Slovenia, Serbia, Iceland, Denmark, Montenegro, Estonia, Latvia, and Lithuania, Costa Rica, Nicaragua and Guatemala.

  • previous 2016 Next

    Enterprise Holdings acquires vRide, a vanpooling company that has been serving U.S. commuters for almost 40 years while also providing American business leaders one of the most resourceful, efficient and sustainable transportation solutions available.

  • previous 2016 Next

    Chrissy Taylor is named Chief Operating Officer.

  • previous 2016 Next

    In honor of the company’s 60th anniversary, the Enterprise Rent-A-Car Foundation launches $60 million “Fill Your Tank” initiative to help fight food insecurity around the globe

  • previous 2017 Next

    100,000 men and women are proud to be employed by Enterprise Holdings and its network of independent regional subsidiaries.