Jack Taylor didn't talk about founding values when he started up his business back in 1957 – he and his team just lived them. They set the example through a personal commitment to the company and its customers.

Today, Enterprise, National and Alamo employees are called on to live those values, day in and day out, through interactions with customers, vendors, community partners and one another. Moreover, in 2003, we launched the Jack Taylor Founding Values Award program, which recognizes those who remain committed to six business priorities: Operations, Diversity and Inclusion, Work Life Quality, Business Ethics, Public Affairs and Philanthropy, and Environmental Impact.

These six key areas define Enterprise Holdings’ Cultural Compass – a planning-and-goal-setting tool that helps our independent regional subsidiaries identify and incorporate best practices, operating enhancements and strong partnerships into the way they run their business. They also provide a strategic platform for corporate social responsibility efforts and philanthropic initiatives in thousands of local communities all over the world.

Meanwhile, our Founding Values have been formalized into a set of guiding principles that every employee can understand and embrace. This simple, yet powerful set of beliefs is what drives us – and how we hold ourselves accountable every day:

Our brands are the most valuable things we own.

We do business every day as if our success depends upon our company's good name – because it does. Our reputation and the powerful brands we build together are our most precious assets. Enterprise Holdings is a world-class company that was built by local employees – one transaction, one handshake, one kept promise at a time. That makes local employees owners of our corporate identity and our service brands. In the marketplace and the communities we serve, they have the power to advance our standing and our reputation, one customer at a time. 

Personal honesty and integrity are the foundation of our success.

As the personal face of our company in thousands of communities, local employees accept responsibility for demonstrating our true commitment to the highest ethical standards. We build loyal, long-term relationships with customers and neighbors by treating them fairly, meeting their needs and earning their trust. These relationships, sustained by personal honesty and integrity, are the foundation of our collective success. 

Customer service is our way of life.

We maintain an uncompromising commitment to customer service across each of our service brands, from our focus on complete customer satisfaction to directly linking career advancement opportunities to the actual level of service we provide. Customers seek us out – and stay with us – because we truly believe in and deliver a great customer experience. Our goal is simple but powerful: to exceed every customer's expectations. 

Our company is a fun and friendly place, where teamwork rules.

We work hard to meet goals for growth and success. But we work just as hard to keep the workplace enjoyable. Decades after he stepped down from day-to-day management, our late founder Jack Taylor was still greeting employees with the question, "Are you having fun?" We are known for our enthusiasm, high energy, healthy competitive drive and team spirit. As we continue to grow, we understand we can best fuel our collective success with a workforce that is upbeat, motivated and highly committed to each other's success. 

We work hard ... and we reward hard work.

Learning how to run a successful business from the ground up and delivering a high standard of service is hard work. It's work that demands a deep personal commitment from each employee. But Enterprise Holdings is also a true meritocracy that rewards this commitment personally, professionally and financially by providing employees with ample opportunities for growth. We provide a solid foundation in business operations and true entrepreneurship that few, if any, companies offer. That makes Enterprise Holdings a great fit for career-minded individuals who take real ownership of, and responsibility for, their goals and aspirations. 

Great things happen when we listen ... to our customers and to each other.

We have learned that when we truly listen to customers and understand their needs, they lead us to opportunities – from little ways to serve them better, to new lines of business that open up exciting growth prospects for our company. We listen carefully to one another, too. Day-to-day, face-to-face, listening leads us to working more effectively together. At Enterprise Holdings, we understand that an open and respectful exchange of ideas is critical to maintaining our high standards for service and personal success. 

We strengthen our communities, one neighborhood at a time.

Our company has a presence in thousands of communities, placing us on a first-name basis with the people who call those communities home. We purchase millions of dollars' worth of vehicles locally, generate tax dollars through sales and employment, create meaningful jobs that generate significant income and benefits for employees and their families, and much more. We realize we owe our success to the support and goodwill of the people who live in those communities and who do business with us. That's why we are committed to involving ourselves in the support of worthwhile endeavors wherever we operate our businesses, from local neighborhoods to the biggest cities and everywhere in between. 

Our doors are open®.

We reach out to people of all backgrounds – in serving existing customers and winning new ones, in developing current employees and attracting new talent, and in identifying and employing a diverse range of suppliers and service providers. Our commitment to be an inclusive company extends to every employee, customer and business partner. We value the many differences that make each of us unique and know that these differences help to advance our success. Simply put, we want to nurture a business environment that is responsive to all. This is an integral part of who we are as a company and as individuals.