The Cultural Compass is a planning and goal-setting tool that helps our management team fully incorporate six important areas of best practices into the way we run our business.

Using the Cultural Compass as a guide, each Enterprise operating group submits an annual entry that demonstrates how they address these six priorities in their operations. The entries are judged by a multidisciplinary panel of our company's leadership, and the number of winners is limited only by our groups' dedication to outstanding results.

Operations. This is true north on our Cultural Compass, because it’s only by being a well-managed, growing business that we’re able to do all that society expects of us and that we expect of ourselves – from creating jobs to investing in our communities. We evaluate the performance of our operating groups based in large part on how their operations maintain what we call “The Balance":

  • Customer satisfaction – as measured by monthly customer surveys
  • Employee development – as measured by retention and advancement of employees
  • Fleet growth
  • Profitability

We know from more than 50 years of experience that keeping a healthy equilibrium among these critical factors is essential to steady, long-term growth.

Diversity & Inclusion. At Enterprise Holdings, we define diversity as the many qualities and characteristics that make each individual unique. Inclusion is about understanding and embracing our differences in ways that drive innovation, connect us more fully to our communities and make our company a place that is welcoming to all. An inclusive workplace helps our company attract and retain the best talent in the market.

Top areas of focus:

  • Recruiting. Identify top diverse recruiting sources and hire top talent.
  • Talent Development. Senior leadership to identify and coach top talent.
  • Engagement. Increase employee engagement (measure against five engagement drivers).
  • Training & Awareness. Cross cultural awareness and communication skills.
  • Integration. Embrace the unique culture in each service brand.
  • Supplier Diversity. Increase company diverse spend in order to reasonably reflect our communities

Workplace Quality. At Enterprise Holdings, Workplace Quality means providing an atmosphere that challenges all employees to do their best work, helps them achieve successful careers and supports them in achieving a healthy work/life balance. Sustaining our strong workplace reputation is critical to our ability to attract and retain the best people. Helping our employees achieve higher satisfaction and engagement can drive lower absenteeism, higher productivity, better retention and other outcomes that contribute to our overall success.

Top areas of focus:

  • Work/Life Integration. Provide a workplace that enables employees to plan for successful careers and balance them with their personal goals.
  • Training and development. Offer resources and support to educate, enable and encourage employees in the area of workplace quality.
  • Engagement. Build an engaged workforce that is performing at a high standard of effectiveness, productivity and job satisfaction.

Public Affairs and Philanthropy. At Enterprise Holdings, we integrate Community Relations, Philanthropy and Government Relations to build and strengthen strategic relationships with influential organizations, civic leaders and key public officials. We view these relationships as another way to build our business and our brand. For example, strong relationships with public officials help us advance our public policy positions. We support community causes and initiatives that our customers, business partners and employees support, we strengthen those key relationships and grow our business.

Top areas of focus:

  • Relationship Development. Gain access and build rapport with influential community leaders, government officials and other partners who will actively support us on public policy issues.
  • Community Engagement. Demonstrate our value by engaging in relevant social, cultural, and business issues.
  • Partnership. Support initiatives of key partners that result in long-term goodwill and a favorable reputation for Enterprise Holdings.
  • Collaboration. Facilitate collaboration between the field and Enterprise Holdings corporate entities (i.e., Public Affairs and Philanthropy, the Foundation, National Marketing, etc.) to leverage key community relationships.

Business Ethics. At Enterprise Holdings, we define business ethics as understanding, embracing and displaying the highest standards of integrity in the day-to-day conduct of our business. It means accepting our responsibility, as a company and as individuals, to do what is right and maintain a highly ethical work environment. Following through on that responsibility earns us the trust, credibility and customer loyalty we need to build our brand in the marketplace. Meanwhile, our internal commitment to training and compliance helps us build employee engagement and job satisfaction.

Top areas of focus:

  • Awareness. Create pervasive awareness of the program and its practices.
  • Education. Develop shared understanding of what it means to operate in accordance with ethical principles.
  • “Living It.” Create an adherence to ethical principles that transcends mere compliance.

Environmental Conservation. At Enterprise Holdings, we focus on four elements: measurement, cost reduction, energy management and compliance. These areas enable us to make more efficient use of resources, both natural and financial. We are committed to understanding our environmental impact and adopting measures to reduce it while also positioning our company as a responsible corporate citizen.

Top areas of focus:

  • Measurement. Develop the means to accurately measure and track future consumption of environmental resources and the costs of that consumption.
  • Cost Reduction. Look for immediate and long-term cost savings, measuring the up-front expenditure as well as the long-term return on investment.
  • Energy Management. Discover the environmental impact of our operations, especially the key resources we consume in the course of our business – electricity, natural gas, water.
  • Compliance. Identify the environmental laws, regulations and ordinances that apply to our business operations and ensure that our operations comply with all of them.