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Our Heritage

Behind the Household Name

How does a fleet of seven cars become a global mobility leader spanning six continents?

At Enterprise, that has happened through ambitious leadership that never loses sight of the connection and communities on which our success is built.

Our History

Discover key moments and milestones throughout our history and see how a family-owned organization has become a global leader in mobility & transportation.

Before it was a household name, the brand that would become Enterprise was the vision of St. Louis naval veteran Jack C. Taylor.

Fresh from his time in the service, Jack invested his life’s savings in his new venture, basing its founding principles on those he learned aboard USS Enterprise. From the start, Jack’s commitment to integrity, hard work, collaboration and camaraderie were the basis of the organization he built.


One Neighborhood at a Time

As other car rental companies focused on airports, Jack took a different path. Starting with a small fleet of seven cars operating out of the lower level of a St. Louis car dealership, it was here that Jack shaped our business model, listening to his customers who needed to rent cars where they lived and worked and building an unparalleled neighborhood network of locations that still exists today.


Andy Taylor Takes the Wheel

For Jack, coworkers were like family—and before long, Jack’s actual family was joining the ranks of Enterprise and helping steer it toward success. Having grown up inside the business and equipped with a uniquely strategic view, Jack’s son, Andy C. Taylor, took the wheel as president & CEO in 1991. For over two decades, Andy shaped the vision of the organization, helping grow it from a humble fleet into the robust industry leader it is today—while continuing to act as a steward of the values Jack established at its founding.

In 2013, Enterprise Holdings appointed its first female CEO, three-decade veteran of the business Pam Nicholson. Nicholson, who began her career at Enterprise as a management trainee fresh out of college and rose through the ranks, helped expand the organization’s international reach through a growing network of franchise partners.

Since 2020, Enterprise Holdings has been led by Jack’s granddaughter, Chrissy Taylor.

As the third generation of the Taylor family to guide the organization, Chrissy is pursuing the emerging technologies, ambitious sustainability efforts and new customer service advantages that will drive Enterprise Holdings and its affiliates into the future. Today, with Chrissy at the wheel, a new generation of innovative leaders is shaping the next great chapter of the organization’s history.