As a family-owned business, we are uncommonly in tune with the need to operate with the next generation in mind. This deep sense of stewardship plays out day-to-day in our commitment to managing our company sustainably – continuously working to balance the interests of our customers, our employees and the parts of the world we touch with our business. With that in mind, our Driving Futures website and Corporate Sustainability Report hold us accountable and articulate how strategic principles such as Legacy, Innovation and Foresight have come to define our success for the long term.

We begin by evaluating the performance of our operating groups based in large part on how their operations maintain what we call, quite simply, “The Balance." It’s about delivering the right combination of customer satisfaction, employee development, fleet growth and profitability. We know from more than 50 years of experience that keeping a healthy equilibrium among these critical factors is essential to steady, long-term growth and the sustainability of the car rental industry overall. 

Our future success may be rooted in how skillfully we continue to operate our business, but it also depends on how consistently we live our values. That's why we work so hard to ensure our business operations – from neighborhood and airport car rental, to car sharing and vanpooling, to car sales and truck rental – are closely aligned with our company's founding values and collective responsibilities.


Key Stakeholders

To help us do that, we also manage our operations according to a “Cultural Compass  that guides how we interact with our customers, communities and one another. For example, we have joined forces with the Donald Danforth Plant Science Center, the largest independent plant research center in the world, to establish the Enterprise Rent-A-Car Institute for Renewable Fuels. The Institute's aim is to create the next generation of alternative fuel technologies from environmentally sound plant and algal sources, thus reducing our greenhouse gas emissions and our dependence on non-renewable resources. We’ve also established an endowment for sustainable energy research at the University of Missouri, which is already yielding promising results in the field of biofuels.

In addition, Enterprise is working with the Arbor Day Foundation and the United States Forest Service to plant 1 million trees throughout the United States, Canada and European locations as part of the Enterprise 50 Million Tree Pledge. Supported by a $50-million commitment from Enterprise, the private/public/nonprofit partnership already has resulted in nearly 9 million trees being planted in areas suffering damage from wildfires and other natural disasters (an interactive map of the plantings is available online).

Enterprise also partners with Corporate Eco Forum, the Department of Energy’s Clean Cities initiative, and the National League of Cities' Sustainable Cities Institute. That means we can leverage our network and fleet to work effectively with such key stakeholders to incorporate sustainability goals into comprehensive, long-term local transportation planning, and, in the process, better meet the needs of constituents, clients and customers in the communities we serve.

Transportation Value Chain

These stakeholders also can help broaden discussions about the transportation value chain. For instance, in 2011, the National Summit on Energy Security brought together CEOs, military leaders and policymakers to address the intensifying threats posed by our nation’s dependence on petroleum. In addition, in 2012, the Danforth Plant Science Center hosted a panel discussion featuring General Motors and Enterprise Holdings, which focused on the future of the passenger vehicle, including new technology, biofuel research, local mobility, supply chain responsibilities and other public policy issues.

In 2013, the Wharton Initiative for Environmental Global Leadership (IGEL) published a special report titled “Next Stop, Innovation:  What’s Ahead for Urban Mobility?” Enterprise Holdings sponsored this IGEL report because we not only operate the largest fleet in the world, but also more than 6,000 neighborhood and airport rental locations located within 15 miles of 90 percent of the U.S. population.

Most recently in 2014, Enterprise Holdings participated in a SXSW Eco panel discussion on the role that public and private transportation providers play in meeting demands for sustainable mobility in urban markets. This conversation – which included a researcher from the University of California-Berkeley Transportation Sustainability Research Center, a peer-to-peer car sharing advocate and a well-known automotive reporter – focused on how to best provide access to more local, sustainable transportation options.

Sustainability Report Update 2014

"We remain relentlessly focused on using the power of our global network to meet the needs of our customers, our communities and the environment."

~ Pam Nicholson, Enterprise Holdings President and CEO

Read the full report or our executive summary for an at-a-glance view of our global sustainability initiatives.

Sustainability Report 2013

"As our global network continues to expand, we remain committed to pursuing 'The Enterprise Way' and a more sustainable future."

~ Pam Nicholson, Enterprise Holdings President and CEO

Read the full report

Sustainability Report Update 2012

“We operate our business in ways that take sustainable mobility further, driving environmental improvements and helping people and communities move forward.”

~ Andrew C. Taylor, Enterprise Holdings Executive Chairman 

Read the full report

Sustainability Report 2011

“From our fleet and operations to our support for conservation, renewable fuels research and advancing new vehicle technology … we take a broad view of what it takes to be a sustainable business, and act accordingly for the long term.”

~ Lee Broughton, Corporate Sustainability

Read the full report