Market Metrix Announces Third Quarter 2010 Hospitality Index Results
Enterprise Holdings takes top three spots with Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car ranking numbers one, two and three respectively; National again wins strongest loyalty program in class
SAN RAFAEL, CA--(November 24, 2010)– Market Metrix, LLC, the leading provider of customer and employee feedback and performance tools for the hospitality industry, today announced results of the Market Metrix Hospitality Index (MMHI) for the third quarter of 2010. Enterprise Rent-A-Car, Outrigger Hotels & Resorts, and British Airways ranked number one in rental car industry, hotel and airline customer satisfaction respectively.
Along with Alamo Rent A Car and National Car Rental, Enterprise Rent-A-Car is owned and operated by St. Louis-based Enterprise Holdings. Since the Market Metrix was instituted in 2002, the Enterprise Rent-A-Car brand has been recognized as the leader in customer satisfaction in the car rental industry 29 out of 31 times. National Car Rental ranked number two and received top ratings for its Emerald Club loyalty program for the third quarter in a row. Alamo Rent A Car rounded out the top three slots, and all three of the company’s car rental brands received customer satisfaction ratings above the industry average of 79.3.
Market Metrix Hospitality Index - Q3 2010 Winners
|
WINNER |
SEGMENT |
|
Car Rentals |
|
Enterprise |
82.0 |
Car Rental |
Mandarin Oriental
|
|
Hotels |
|
|
|
90.0 |
Luxury |
|
Kimpton Hotels |
90.6 |
Upper Upscale |
|
Outrigger Hotels & Resorts |
92.3 |
Upscale |
|
Holiday Inn SunSpree Resorts |
84.9 |
Midscale w/ F&B |
|
Drury Inns |
90.3 |
Midscale w/o F&B |
|
Microtel Inns & Suites |
84.0 |
Economy |
|
Casinos |
|
Mohegan Sun |
89.9 |
Upscale Casino |
|
South Point Hotel Casino Spa |
89.3 |
Casino |
|
Airlines |
|
British Airways |
84.0 |
Airline |
|
Timeshare Accommodations |
|
Disney Vacation Club |
91.8 |
Timeshare Accommodations |
About MMHI :
The Market Metrix Hospitality Index is a quarterly report of customer satisfaction with hotel, airline and car rental companies based on 35,000 in-depth consumer interviews. The MMHI ranks top hospitality brands by industry and, for hotels, by categories such as luxury, mid-price and economy. Detailed, in-depth and customized reports are available for subscribers. No other customer satisfaction index offers MMHI's reporting frequency, volume of customer interviews, cross-industry results or innovative satisfaction measures. For more information visit http://www.marketmetrix.com/hospitality.html.
About Enterprise Holdings
Founded in 1957, Enterprise Holdingsis the most comprehensive service provider and only investment-grade company in the car rental industry, operating Alamo Rent A Car and National Car Rental, as well as its flagship Enterprise Rent-A-Car brand. Its worldwide network includes 7,600 neighborhood and airport locations, with 6,000 offices located within 15 miles of 90 percent of the U.S. population. The Alamo, Enterprise and National brands collectively lead the car rental industry with more than one-third of all airport business in the United States and Canada. Further, Enterprise has ranked highest in customer satisfaction among North American airport rentals in 11 of the past 12 years, according to J.D. Power and Associates Rental Car Satisfaction Study.
With annual revenues of $12.6 billion and more than 68,000 employees, Enterprise Holdings also owns and operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest car rental company in the world measured by revenue, employees and fleet. Ranked No. 17 on the Forbes Top 500 Private Companies in America list, Enterprise Holdings is owned by the Taylor family and headquartered in St. Louis. Enterprise Holdings offers business and retail customers a total transportation solution, which includes hourly rental, car leasing, WeCar car sharingandEnterprise Rideshare vanpooling programs, as well as the Enterprise Car Sales and Enterprise Commercial Trucks business lines. In addition, Enterprise Holdings is part of a global strategic alliance with Europcar, creating the world’s largest car rental network. For more information about Enterprise Holdings, visit www.enterpriseholdings.com. For more information about Enterprise Holdings’ environmental stewardship and long-term commitment to the sustainability of its business, visit www.enterpriseholdings.com/sustainability. This news release and other announcements are available at the Enterprise Holdings press room.