Market Metrix Announces Second Quarter 2010 Hospitality Index Results
Enterprise Rent-A-Car ranks number one; National Car Rental and Alamo Rent A Car rank number two and three respectively; National again wins strongest loyalty program in class
SAN RAFAEL, CA--( August 25, 2010)– Market Metrix, LLC, the leading provider of customer and employee feedback and performance tools for the hospitality industry, today announced results of the Market Metrix Hospitality Index (MMHI) for the second quarter of 2010. Enterprise Rent-A-Car, Loews Hotels, and JetBlue Airlines ranked number one in rental car industry, hotel and airline customer satisfaction, respectively.
Along with Alamo Rent A Car and National Car Rental, Enterprise Rent-A-Car is owned and operated by St. Louis-based Enterprise Holdings. Since the Market Metrix was instituted in 2002, the Enterprise Rent-A-Car brand has been recognized as the leader in customer satisfaction in the car rental industry 28 out of 30 times. National Car Rental ranked number two and received top ratings for its Emerald Club loyalty program for the second quarter in a row. Alamo Rent A Car rounded out the top three slots, and all three of the company’s car rental brands received customer satisfaction ratings above the industry average of 79.4.
Market Metrix Hospitality Index - Q2 2010 Winners
|
WINNER |
SEGMENT |
|
Car Rentals |
|
Enterprise |
82.0 |
Car Rental |
|
|
Hotels |
|
|
Loews Hotels |
89.2 |
Luxury |
|
Kimpton Hotels |
89.6 |
Upper Upscale |
|
Sandals |
91.8 |
Upscale |
|
Holiday Inn SunSpree Resorts |
84.9 |
Midscale w/ F&B |
|
Drury Inns |
90.5 |
Midscale w/o F&B |
|
Jameson Inns |
83.3 |
Economy |
|
Casinos |
|
The Palazzo Resort & Casino |
90.0 |
Upscale Casino |
|
South Point Hotel Casino Spa |
89.2 |
Casino |
|
Web Sites |
|
Kimpton Hotels |
89.1 |
Hotel Brand Web Site |
|
Hotwire.com |
78.0 |
Hotel Travel Web Site |
|
Airlines |
|
JetBlue |
82.8 |
Airline |
|
Timeshare Accommodations |
|
Disney Vacation Club |
92.1 |
Timeshare Accommodations |
About MMHI :
The Market Metrix Hospitality Index is a quarterly report of customer satisfaction with hotel, airline and car rental companies based on 35,000 in-depth consumer interviews. The MMHI ranks top hospitality brands by industry and, for hotels, by categories such as luxury, mid-price and economy. Detailed, in-depth and customized reports are available for subscribers. No other customer satisfaction index offers MMHI's reporting frequency, volume of customer interviews, cross-industry results or innovative satisfaction measures. For more information visit http://www.marketmetrix.com/hospitality.html.
About Enterprise Holdings
Enterprise Holdings, through its regional subsidiaries, owns and operates more than 1 million cars and trucks, the largest fleet of passenger vehicles in the world today, under theAlamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands. As North America’s largest and most comprehensive car rental company, Enterprise Holdings also operates a network of more than 7,600 car rental locations in neighborhoods and at airports worldwide, and leads the industry with more than a third of all airport business in the U.S. and Canada.
Enterprise Holdings is headquartered in St. Louis. Ranked No. 24 on the Forbes Top 500 Private Companies in America list, Enterprise Holdings is unparalleled in size, strength and stability – the only investment-grade company in the car rental industry. In addition, Enterprise Holdings is part of a global strategic alliance with Europcar, creating the world’s largest car rental network. Other Enterprise business lines include Enterprise Fleet Management, Enterprise Commercial Trucks, Enterprise Car Sales and WeCar car sharing. For more information about Enterprise Holdings, visit www.enterpriseholdings.com. For more information about Enterprise Holdings’ environmental stewardship and the company’s long-term commitment to ensure the sustainability of its business, visit www.keystogreen.com.