Market Metrix Announces 2010 Hospitality Index
Enterprise Holdings takes top three spots with Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car ranking numbers one, two and three respectively; National again wins strongest loyalty program in class
SAN RAFAEL, CA -- (February 23, 2011) – Market Metrix, LLC, the leading provider of customer and employee feedback and performance tools for the hospitality industry, today announced results of the Market Metrix Hospitality Index (MMHI) for 2010. Enterprise Rent-A-Car, Sandals Resorts, and British Airways ranked number one in rental car industry, hotel and airline customer satisfaction respectively.
Along with Alamo Rent A Car and National Car Rental, Enterprise Rent-A-Car is owned and operated by St. Louis-based Enterprise Holdings. Since the Market Metrix was instituted in 2002, the Enterprise Rent-A-Car brand has been recognized as the leader in customer satisfaction in the car rental industry 30 out of 32 times. National Car Rental ranked number two and received top ratings for its Emerald Club loyalty program for the fourth time in a row. Alamo Rent A Car rounded out the top three slots, and all three of the company’s car rental brands received customer satisfaction ratings above the industry average of 78.2.
Market Metrix Hospitality Index - 2010 Winners
|
WINNER |
SEGMENT |
|
Car Rentals |
|
Enterprise |
82.3 |
Car Rental |
|
|
Hotels |
|
|
Mandarin Oriental |
90.3 |
Luxury |
|
Joie de Vivre Hospitality |
90.4 |
Upper Upscale |
|
Sandals Resorts |
91.0 |
Upscale |
|
Red Lion Hotels |
83.3 |
Midscale w/ F&B |
|
Drury Inns |
90.4 |
Midscale w/o F&B |
|
Microtel Inns & Suites |
84.2 |
Economy |
|
Casinos |
|
The Palazzo Resort & Casino |
89.4 |
Upscale Casino |
|
South Point Hotel Casino Spa |
89.1 |
Casino |
|
Airlines |
|
British Airways |
83.4 |
Airline |
|
Websites |
|
TownPlace Suites |
91.0 |
Hotel Brand Website |
|
Hotwire.com |
77.4 |
Travel Website |
|
Timeshare Accommodations |
|
Disney Vacation Club |
91.8 |
Timeshare Accommodations |
About MMHI
Based on 35,000 customer interviews conducted each quarter, the Market Metrix Hospitality Index (MMHI) is the largest and most in-depth measure of hospitality company performance available today. Our annual MMHI Awards are coveted by lodging and travel enterprises around the world. These benchmarks, delivered through our flagship product Customer Metrix™, enable Market Metrix clients to compare their results to competitors by STAR segment, AAA classification, Brand, SMSA, industry averages, performers in the top 10% and other classifications. The MMHI is also available by subscription.
About Enterprise Holdings
Founded in 1957, Enterprise Holdings is the most comprehensive service provider and only investment-grade company in the car rental industry, operating Alamo Rent A Car and National Car Rental, as well as its flagship Enterprise Rent-A-Car brand. Its worldwide network includes more than 7,700 neighborhood and airport locations, with 6,000 offices located within 15 miles of 90 percent of the U.S. population. The Alamo, Enterprise and National brands collectively lead the car rental industry with more than one-third of all airport business in the United States and Canada. Further, Enterprise has ranked highest in customer satisfaction among North American airport rentals for the last seven years in a row, according to J.D. Power and Associates Rental Car Satisfaction Study
With annual revenues of $12.6 billion and more than 68,000 employees, Enterprise Holdings owns and operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest car rental company in the world measured by revenue, employees and fleet. Ranked No. 17 on the Forbes “Top 500 Private Companies in America” list, Enterprise Holdings is owned by the Taylor family and headquartered in St. Louis. Enterprise Holdings offers business and retail customers a total transportation solution, which includes hourly rental, car leasing, WeCar car sharing and Enterprise Rideshare vanpooling programs, as well as the Enterprise Car Sales and Enterprise Commercial Trucks business lines. In addition, Enterprise Holdings is part of a global strategic alliance with Europcar, creating the world’s largest car rental network. For more information about Enterprise Holdings, visit www.enterpriseholdings.com. For more information about Enterprise Holdings’ environmental stewardship and long-term commitment to the sustainability of its business, visit www.DrivingFutures.com.