Market Metrix Announces 2009 Hospitality Index Results
Enterprise Rent-A-Car ranks number one; National Car Rental ranks number three with strongest loyalty program in class; Alamo Rent A Car shows greatest improvement
SAN RAFAEL, Calif. (February 23, 2010) – Market Metrix, LLC, the leading provider of customer and employee feedback and performance tools for the hospitality industry, today announced annual results of the Market Metrix Hospitality Index (MMHI) for 2009. Enterprise Rent-A-Car, Oberoi Hotels, and Virgin Atlantic Airlines ranked number one in rental car industry, hotel and airline customer satisfaction, respectively.
Along with Alamo Rent A Car and National Car Rental, Enterprise Rent-A-Car is owned and operated by St. Louis-based Enterprise Holdings. Since the Market Metrix was instituted in 2002, the Enterprise Rent-A-Car brand has been recognized as the leader in customer satisfaction in the car rental industry 27 out of 29 times. Alamo Rent A Car showed the greatest improvement in customer satisfaction, while National Car Rental ranked number three with top ratings for its Emerald Club loyalty program. All three of the company’s car rental brands received customer satisfaction ratings above the industry average of 78.4.
MMHI Top-Hospitality Rankings 2009
|
Car Rentals |
|
Enterprise |
81.9 |
Car Rental |
|
Hotels |
|
Oberoi Hotels and Resorts |
93.7 |
Luxury |
|
Kimpton Hotels |
92.1 |
Upper Upscale |
|
Hyatt Summerfield Suites |
90.2 |
Upscale |
|
Barcelo Hotels & Resorts |
82.9 |
Midscale w/ F&B |
|
Drury Inns |
90.9 |
Midscale w/o F&B |
|
Jameson Inns |
87.6 |
Economy |
|
Casinos |
|
Wynn Las Vegas |
92.0 |
Upscale Casino |
|
South Point Hotel Casino Spa |
87.6 |
Casino |
|
Web Sites |
|
Four Points |
90.2 |
Hotel Brand Web Site |
|
Hotwire.com |
78.6 |
Hotel Travel Web Site |
|
Airlines |
|
Virgin Atlantic |
86.8 |
Airline |
|
Timeshare Accommodations |
|
Disney Vacation Club |
89.8 |
Timeshare Accommodations |
About MMHI :
The Market Metrix Hospitality Index is a quarterly report of customer satisfaction with hotel, airline and car rental companies based on 35,000 in-depth consumer interviews. The MMHI ranks top hospitality brands by industry and, for hotels, by categories such as luxury, mid-price and economy. Detailed, in-depth and customized reports are available for subscribers. No other customer satisfaction index offers MMHI's reporting frequency, volume of customer interviews, cross-industry results or innovative satisfaction measures. For more information visit http://www.marketmetrix.com/hospitality.html.
About Enterprise Holdings
Enterprise Holdings, through its regional subsidiaries, owns and operates more than 1 million cars and trucks, the largest fleet of passenger vehicles in the world today, under theAlamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands. As North America’s largest and most comprehensive car rental company, Enterprise Holdings also operates a network of more than 7,600 car rental locations in neighborhoods and at airports worldwide, and leads the industry with more than a third of all airport business in the U.S. and Canada.
Enterprise Holdings is headquartered in St. Louis. Ranked No. 24 on the Forbes Top 500 Private Companies in America list, Enterprise Holdings is unparalleled in size, strength and stability – the only investment-grade company in the car rental industry. In addition, Enterprise Holdings is part of a global strategic alliance with Europcar, creating the world’s largest car rental network. Other Enterprise business lines include Enterprise Fleet Management, Enterprise Commercial Trucks, Enterprise Car Sales and WeCar car sharing. For more information about Enterprise Holdings, visit www.enterpriseholdings.com. For more information about Enterprise Holdings’ environmental stewardship and the company’s long-term commitment to ensure the sustainability of its business, visit www.keystogreen.com.