Enterprise Car Sales Launches First-Ever Television Commercial
New TV Spot Highlights Hassle-Free Car Buying Experience
ST. LOUIS (Oct. 21, 2013)– Enterprise Car Sales, a service of Enterprise Rent-A-Car, will today debut its first-ever television commercial as part of a broader campaign highlighting the Enterprise brand as a total transportation solution.
The commercial focuses on the ease of a negotiation-free used car-buying experience, a strategy Enterprise pioneered in 1962. A preview of the spot is available on the Enterprise YouTube channel.
With approximately 130 locations nationwide, Enterprise Car Sales features more than 120 makes and models of high-quality, late-model used vehicles ranging from luxury cars to cargo vans, SUVs and economy cars. Enterprise provides a unique car buying experience with a guaranteed repurchase policy. In addition, Enterprise offers clean, well-maintained vehicles generally priced below Kelley Blue Book.
The haggle-free pricing on these vehicles enables Enterprise Car Sales to focus on the customer experience, not the vehicle price. “This advertising campaign reminds customers that they receive the same high level of service from Enterprise, whether they’re buying or renting a car,” said Mike Bystrom, vice president of car sales.
“In fact,” Bystrom added, “many credit unions refer their members to Enterprise Car Sales.” For the first six months of 2013, Enterprise reported a nearly 20 percent year-over-year increase in used-car loan volume with its local credit union partners, generating $224 million from January through June.
The Enterprise Car Sales 30-second television spot is launching during the ABC, CBS and NBC primetime television lineups. For more information about Enterprise Car Sales, please visit www.enterprisecarsales.com.
About Enterprise Car Sales
Enterprise Car Sales is a service of Enterprise Rent-A-Car, the largest rental car brand in North America. With headquarters in St. Louis, Enterprise Car Sales high-quality, late-model used vehicles generally priced below Kelley Blue Book. Every vehicle undergoes a 109-point inspection by an ASE-certified master technician and is backed by a seven-day repurchase policy if a customer should change their mind about the purchase.