Alamo, Enterprise and National Announce “Cash-In Club” Spring Promotion to Reward Travel Agent Partners

Promotion Provides Club Members Three Times Points on Rentals; Four Times Points for Elite Members

March 28, 2013 (St. Louis) – The Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands have kicked off an exciting promotion for the Cash-In Club rewards program for U.S. and Canadian travel agent partners, on bookings made after March 23, 2013. 

The promotion offers Cash-In Club members three times the points on rentals picked up and completed between April 1, 2013, and May 31, 2013. Elite members, or members who have at least 100 qualified rentals in a year or 250 qualifying rental days in a calendar year, are eligible for four times the points during this limited time offer. 

“Our travel agent partners are crucial to the continued success of Alamo, Enterprise and National, and the Cash-In Club is just one way we can say thank you to them,” said Ron Cerko, vice president of Travel Industry Relations for Enterprise Holdings, which owns and operates the Alamo, Enterprise and National brands. “Since 1995 we have offered great rewards through the Cash-In Club program, and we are proud to offer promotions like this to reward travel agents for their continued loyalty and support.” 

Cash-In Club originally was created in 1995 to offer U.S. travel agents the opportunity to receive competitive rates and quality rental vehicles for their clients and to reward them for their long-term business. In 2011, the Enterprise Rent-A-Car brand was added to the program for the first time, giving agents more opportunities than ever to earn points. 

For membership and enrollment information, travel agents can visit www.cashinclub.com, or they can go to www.rewards.cashinclub.com for more details about the spring promotion.

About Alamo Rent A Car

Founded in 1974, Alamo Rent A Car – the largest car rental provider to international travelers visiting North America – is a value-oriented, internationally recognized brand serving the rental needs of airport leisure travelers. Alamo offers low rental rates and a hassle-free customer experience at the most popular travel destinations throughout the world. In addition, Alamo customers in the U.S. are able to conveniently choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. 

Alamo is a recognized technology innovator, with the industry’s first and only online check-in system since 2005, as well as more than 171 self-service kiosks at 63 U.S. locations, which earned it the “Extra Mile Award” from Budget Travel magazine in 2007. Alamo also serves as the official rental car of Walt Disney World® Resort and Disneyland® Resort. Customers who book online receive Alamo’s best rates, and if they choose the “Prepay & Save” option when making their online reservation, they may receive an additional 10 percent discount. For more information about Alamo, visit www.alamo.com.

About Enterprise Rent-A-Car

Founded in 1957 and known for an extensive network of locations, everyday low rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that has been named to BusinessWeek magazine’s annual list of “Customer Service Champs” in 2007, 2008, 2009 and 2010.  Enterprise led the car rental industry in an annual North American airport car rental survey, which includes both leisure and business travelers, for seven years in a row. In addition, Market Metrix, LLC, a leading provider of customer and employee feedback and performance tools for the hospitality industry, has recognized the Enterprise brand as the leader in customer satisfaction in the car rental industry 29 out of 31 times. Further, Enterprise won Budget Travel magazine’s 2010 and 2011 Readers’ Choice Award as their favorite rental car brand for customer service around the globe. 

About National Car Rental

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler throughout the world. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National – which launched the car rental industry’s first comprehensive frequent-renter program – further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National’s “Emerald Aisle,” an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car. In addition, Emerald Club members can choose to receive EmeraldAlertsSM – emailed communications that include Arrival and Return Alerts, and Drop & GoSM service with convenient eReceipts. 

In 2012, National was named “Best Rental Car Company in North America” by Business Traveler magazine. Executive Travel magazine also recognized National in 2011 as the top rental car service in the travel industry, honoring the brand with its “Leading Edge Awards.” In addition, the SmarterTravel Editors Choice Award went to Emerald Club in 2010 and 2011 as the “Best Rental Car Loyalty Program.” National is the Official Car Rental Company of the PGA of America.



For more information, contact:

Ned Maniscalco

ned.maniscalco@ehi.com