Commitment to Customer Service

Complete customer satisfaction. That is the principle that has guided our company along our journey so far, and it remains our goal today. From the beginning, we have focused on providing customers with a level of service that keeps them coming back to our flagship Enterprise Rent-A-Car brand as well as to our National Car Rental and Alamo Rent A Car brands.

To maintain that focus, we hire smart, motivated men and women into our Management Training Program. We train them thoroughly. And, from the day they become front-line employees, we tie their career advancement directly to their success in completely satisfying customers.

Every month we conduct telephone surveys of hundreds of thousands of our customers. Each location earns a ranking based on the percentage of its customers who say they were completely satisfied with their last rental experience. That ranking is the standard of customer service excellence we set for ourselves. We call it “top box." Scores for local operations are compared with the corporate average and play a major role in decisions about our employees' rewards and advancement.

This simple but effective “manage-what-you-measure" approach, combined with our ability to continually develop new and better ways to meet customer needs, has made our name synonymous with superior customer service.

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Did you know?


  • Alamo Rent A Car: Earned the “Extra Mile Award" from Budget Travel magazine in 2007; official rent-a-car of Walt Disney World® Resort and Disneyland® Resort.


  • J.D. Power and Associates has ranked Enterprise Rent-A-Car "Highest in Rental Car Customer Satisfaction" among North American airport rentals eight times in the past nine years, including the 2012 Rental Car Satisfaction Study.

    National Car Rental was the highest-ranked car rental brand in the 2013 J.D. Power study.


  • National Car Rental: Introduced the industry's first, comprehensive frequent-renter program, the "Emerald Club;" Official sponsor of the PGA Tour since 1994.